Leef Graphic Standarts
Leef Word Mark
Logo Usage
The Leef word mark is best displayed when surrounded by a sufficiently large, clear space. This drawing defines the minimum area that not be encroached on by other graphic elements, text or the edge of the page or screen.
DOWNLOAD LOGOWhatever size the wordmark is, the width of the “e” should be the measurement of minimum space around the wordmark. These guides should not be kept in a design, but should be used for measurement only. The Leef wordmark is a custom font and not part of a font family.
The minimum size of the logo was designed for uses at very small sizes and should be used only at the sizes specified.
HOW TO USE THE LOGO:
The logo wordmark can be used on any appropriate background image or color as long as it is white. The only time the logo is appropriate in black is when it is on a white or very light background color like gray. The resolution of the wordmark should match the method of reproduction. For print, the resolution should always be 300 dpi. For digital, 72 dpi should be used.
DO NOT USE:
Background images or colors that do not provide enough contrast.
Background images or colors that obscure any part of the wordmark.
Sheer, distort, stretch, or squish.
Add drop shadows or glows on white or black grounds to the wordmark.
Typography
PRINT TYPEFACES:
Helvetica Nue Lt Std - 45 Bold
Helvetica Nue Lt Std - 45 Light
ONLINE TYPEFACES:
Open Sans - Bold
Open Sans - Light
Montserrat - SemiBold
Montserrat - Regular
Montserrat - Light
Official Leef Colors
Leef Blaze, Mint ant Blue are our primary colors. Feel free to mix some craziness in there. Just let us know about it first.
| Pantone | CMYK | RGB | # | |
|---|---|---|---|---|
| Leef Blaze: | 171 C | 0/75/75/0 | 255/102/51 | ff6633 |
| Mint: | 318 C | 48/0/18/0 | 155/204/202 | 99cccc |
| Leef Blue: | 302 C | 100/71/39/34 | 0/51/102 | 003366 |
Resource Library
For complete access to the photos, videos and marketing documents for each of Leef's mobile memory products, please go to our resources page. Please contact us if you need further assistance:
